Since blogging is what I do for a living, there are times I revisit my traffic analytics. I like to see when I had the most traffic on my blogs, for what reason and make business decisions on what topics I may address based on the data I collect. With that being said, the one time in all my five years of blogging, that I had the most insane traffic was … during my divorce.
It’s no surprise to me that with today’s hit television series being that of reality based life, with a tad bit of insane drama added in to make the plot a bit more entertaining, that my divorce scenario fed so many interested souls. The funny thing is? My divorce wasn’t really dramatic, my feelings and rationalization of whether it was the best decision or not was a bit to read and follow along with. I can say it wasn’t an easy decision by any means.
But my divorce had no drama.
So what in the world compels people to read about other people’s sorrows? I can get insane traffic during a so-to-speak hardship time in my life but when I am sharing utter happiness and spreading joy, it’s as if I can hear crickets on my blogs. Don’t get me wrong, I still have good traffic stats, I enjoy the readers who stop by to comment or click an ad here and there. I love seeing those in my analytic stats, but I am left wondering …
What is it that people thrive to read on blogs?
I read blogs. What compels me to continue to read on a site or an article I clicked over to? Is it drama? No, not really. Is it personal stories? Yes, usually. Is it giveaways? Well, duh, I like to win.
What keeps me reading a blog?
The passion behind the words. You know and I know when someone is writing fluff just to get a rise out of someone and gain some traffic to their site to earn some ad revenue and negative exposure to “keep em talking” and in turn, keep that blog running financially. You know and I know when someone is writing from the heart. Words that speak to you. When you read their blog posts, you can just feel their passion in the words and the rhythm that they publish their posts.
Passion is what sells people. I am convinced. It’s not drama, not negative scenarios; it’s plain and simple – passionate bloggers who write during their most emotional time of a situation are what bring readers in.
We are humans, we enjoy feeling something when interacting with others – that goes for reading blogs, talking in person or over the phone.
So there you have it, I am convinced readers keep coming to blogs because they can feel something when reading that person’s blog post, whether good or bad is irrelevant, we simply like to feel that passion & emotion behind the written words.